Floki has earned the moniker of “the people’s cryptocurrency” due to the fervent devotion and engagement of its collective of “Floki Vikings” on social media. Since its launch less than a year ago, Floki has made waves in the cryptocurrency industry with one of the most extensive and talked-about marketing campaigns to date.
Floki caused quite a stir in London, prompting the UK advertising watchdog to take a closer look at their first London campaign. A so-called “ban” on the advertisement was reported and a public smear campaign distorted the nature of the project.
A second Floki advertising initiative in London has been launched following the debated first campaign:
“In a sense this second London campaign is an even bigger win for Floki and the crypto industry as a whole than the first, as our team has fought for the right to advertise our groundbreaking project to the public. We look forward to many more campaigns like this, both in London and globally.”
– Sabre, Director of Marketing (Floki)
Floki Back to the City
Since its inception in 2021, Floki has become a renowned crypto giant, frequently leading the way with regards to social metrics and user engagement in the meme and metaverse crypto realm, despite the unsteady market conditions of 2022.
Floki has come back to London with a promotional campaign designed to draw attention and revive the excitement surrounding Valhalla, which is the most eagerly-awaited play-to-earn game in production with a possible launch this year.
The campaign in London commencing April 25th 2022 will last a maximum of four weeks and include the following:
- 100 Bus Supersides
- 18 Cross Track (48 Sheet Large Format) Posters at Platinum Stations
- 185 Four Sheets (Small Format Posters) at Rail Stations
The Floki Ecosystem
The Floki ecosystem has a number of elements, including the play-to-earn game Valhalla, the upcoming Floki University education platform, generous philanthropic activities and practical uses through DeFi. The London campaign is intended to make people aware of the project and demonstrate that despite any regulatory opposition, the Floki Team is determined to spread knowledge about their movement.
“We continue to build the Floki ecosystem. We would rather not involve ourselves in politics. If regulators want a fight, to them we simply say: ‘we would rather educate and teach you as they do in one of the schools we’re helping to build in underprivileged nations.’ Some wanted us banned here entirely, and the anti-crypto agenda continues to come thick and fast through smear campaigns and misinformation. The Floki Team will always stand our ground no matter what. This new London campaign will be a win for Floki and all of crypto.”
– Sabre, Director of Marketing (Floki)
