Floki and The India Maharajas have formed a strategic alliance to promote the Floki brand to an international audience of 700 million cricket fans.
Floki will be the major shirt sponsor of The India Maharajas and receive significant exposure in several cricket matches during the upcoming Legends League Cricket Masters event at Asia Town Cricket Stadium in Doha, Qatar, beginning on March 10th, 2023.
This will raise Floki’s public profile in India and South Asia and increase its international credibility.
It is noteworthy that this tournament will be broadcast across countries like India, Pakistan, Sri Lanka, Bangladesh and other places on networks such as Star Sports, Disney+, Fox Sports, Fancode Kayo Sports Willow TV etc.
The India Maharajas and Legends League Cricket have formed a partnership, leading to more exposure for Floki. Here are some facts regarding this:
- Legends League Cricket reaches over 700 million cricket fans across the Globe, mostly concentrated in India and Asia. This is massive considering Asia is expected to fuel the next wave of crypto growth.
- The average TV rating is 300% higher than any other international T20 league.
- 250 million fans watch Legends League Cricket matches live, globally.
- Over 450 million fans watch ancillary Legends League Cricket content around the world.
- The league has a strong male audience (91%) predominantly aged 18–34 (65%+) which is the perfect target audience for crypto messaging.
Floki will also be receiving increased exposure with the aim of introducing them to a large number of cricket fans who are younger in age. Includes:
- Floki branding on practice uniform.
- Floki branding on fixed perimeter brands.
- Floki branding on giant screens.
- Social media mentions/integrations across multiple platforms.
- Usage rights of player images, team logo, and more.
